“Wirtschaft Zug” with a new look

A new concept, a fresh look, and lots of exciting stories from the canton of Zug: Wirtschaft Zug, the official magazine of the Zuger Gewerbeverband, is reinventing itself—and we were able to play an active role in shaping this process.

Wirtschaft Zug now has a completely new layout: more modern, lighter, and clearly structured. The fresh look not only makes it more reader-friendly, but also gives it a contemporary appearance that does justice to the active business community in the canton.

The focus of the content has been sharpened once again: even more space for gripping stories from the canton of Zug, even closer proximity to the region’s tradespeople and entrepreneurs. From local success stories to current industry topics, the magazine remains true to the economy in Zug, but puts it even more firmly in the spotlight.

We helped developing the new concept and are now responsible for the entire content concept, editing, and project management – twice a year.

Wirtschaft Zug is published twice a year and is available free of charge at around 40 locations in the canton of Zug – to take away, browse, and pass on. Those who prefer to have it delivered directly to their home can subscribe to it free of charge.

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We are delighted to be working with the Zug Trade Association to further develop a magazine that offers added value – for everyone who makes a difference in the canton of Zug.

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