What began nearly six years ago with a flipchart became reality: the Special Olympics National Summer Games Zug 2026. With the fourth edition of Special Mag, we continue to communicate this final stage of the journey and once again make the emotions, people, and stories surrounding this major event visible.
The preparations for the Games are shaped by intense encounters, countless impressions, and a growing sense of anticipation. These moments flow directly into our work and form the foundation of the magazine’s content: authentic, close to the people, and driven by a deep commitment to the athletes.
At the heart of it all are the stories of the people who shape this event – on and off the field of play. Special Mag #4 once again shows how diverse, moving, and unifying this journey is, and how inclusion is lived in everyday life as well as in sport.
Because each edition shows it again: you have to experience it – and once you do, it never lets you go.
