The teaching material provides basic knowledge from the field of public relations and shows how PR serves as an instrument for positioning companies in relation to the public. At the same time, this book is dedicated to the basics and conceptual aspects of PR in companies and organizations.
Important sub-areas such as media relations, public affairs and crisis communication are also part of this book. In addition to simple examples, the teaching material also offers instructions for successful copywriting as well as exercises for a better understanding of the subject of PR. Simone Glarner was allowed to write the teaching material for KLVerlag: PR kompakt – Steering messages through targeted communication.
