General Motors opened its flagship store in Zurich directly on Bahnhofstrasse and presented the new Cadillac. Besides the actual store, there was a lot going on at the event. An artist painted the new Cadillac, a 360° videobooth captured the most important moments and the store was opened with urban DJ music. In addition to the great new models, the Cadillac store also offers a refreshment lounge with a larger bar and excellent coffee. On the upper floor of the store the models are personalized. We had the pleasure to support General Motors with the decoration concept as well as the realization of the decorations and flowers for the launch event in the evening for their important partners and guests as well as the media event in the morning.
